Purpose: We believe in confident and authentic self-expression.
Mission: To be the favorite apparel company for individuals to celebrate who they are.
Vision: With one word, we empower individuals to boldly embrace who they are and to stand out from the crowd while creating community around shared interests, values, and life experiences.
"This is What" is an online apparel company dedicated to providing unique and
expressive clothing options for individuals. Our brand is built on the principles of self-expression, authenticity, and community.